Issues and Ideas that Matter Most.

5 Steps to Digital Fluency

Steve Steele, Lawn & Landscape - August, 2021

The intense speed at which tech is moving, along with the strategic and competitive advantages a digitally run organization provides, make it more critical than ever to stay ahead of the curve rather than play catch up. The question is not if we need someone to handle tech; it is determining how technology fits into […]

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5 Ways to Remove the Stress from Tech

Steve Steele, Lawn & Landscape - July, 2021

Words of Wilson features a rotating panel of consultants from Bruce Wilson & Company, a landscape consulting firm. No one came out of the pandemic craving more Zoom. Everyone has told me as our industry emerges from a different kind of tech bubble. After a year working in the cloud, technology fatigue has never been […]

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Are You Ready for 2030?

Joe Kujawa, Snow Magazine - May, 2021

Are you preparing for monumental shifts in commercial real estate segment models? Do you even know how your clients’ business models are changing? Or how changes in their industry will impact changes in yours? Working with contractors of all sizes and service offerings across the country, the successful ones have one thing in common: they […]

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5 Fundamentals for a Winning Company

Bruce Wilson, Lawn & Landscape - May, 2021

As a baseball-loving kid growing up in New York, opening day for spring training was my favorite day of the year. Summer was just around the corner and everything was good. Spring training’s emphasis on fundamentals – practicing routine plays, throwing techniques and form, base running, etc. – isn’t all that different from the basics […]

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Strategy is King

Bruce Wilson, Lawn & Landscape April 2021 - May, 2021

Customers no longer seek landscape companies to execute tasks or simply be good at what they do. There’s a post-pandemic, pent-up demand for not only re-connecting at a relationship level, but customers are expecting their service partners to serve up a winning return on investment. Landscape businesses that cling to their tactically-driven past could lose […]

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A Game Plan for Strategy

Bruce Wilson, Lawn & Landscape, March 2021 - May, 2021

There are any number of powerful lessons we can learn about strategy. Painfully, they often come after we forge ahead without one. Strategy will always be the way to win the battle for customers. And while most companies consider strategy through annual planning, I wonder if once a year is enough to win the war […]

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Advising From Both Sides

Joe Kujawa, Snow Magazine March 2021 - May, 2021

There are generally five reasons companies bring in consultants. They include: Needing expertise not available internally; Managing change on important projects; Gaining an objective outside perspective; Attaining additional resources for internal/existing projects; and Backing up management’s opinion. The first three reasons tend to bring more value to the company. The last two–while sometimes may be […]

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Building Blocks for Financial Health

Bruce K. Wilson, Lawn & Landscape February 2021 - May, 2021

Most landscape companies have managed to navigate the turbulence of the COVID-19 pandemic in 2020. Thanks to the vaccine, we may see the economy and consumer spending rebound this year. However, it is unclear if the damage done by shutdowns and high unemployment will have lingering effects on recovery. I think it would be wise […]

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Organizational health: taking engagement’s pulse

Bruce K. Wilson, Lawn & Landscape January 2021 - May, 2021

Of the many ways we reshaped our organizations last year, the most important turns out to be how we focused on helping our people and our communities thrive through crisis. The attention we gave to health, safety and well-being – and the high level of communicating we did with employees and customers – made every […]

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Beyond the virus: 5 Takeaways

Joe Kujawa, Blog - December, 2020

After a rough start to an unprecedented year, landscape organizations within our portfolio have not only regained their equilibrium and optimism, but the crisis has provided opportunities for growth. Company founder Bruce Wilson says that 2020 offered meaningful crisis management lessons for landscape business of all sizes and companies that did well, did so by […]

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