Steve Steele to Lead Wilson & Co. Financial Services Practice

NEWS, - July, 2020

Bruce Wilson & Company, a national green industry consulting and CEO peer group facilitating firm, today announced that Steve Steele, Steele Dynamic Services, LLC., will join its team as head of Wilson’s Financial Services Practice.

Formerly Vice President of Business Systems for Heartland, LLC, a private equity financed holding company that acquired Keesen Landscape Management in November 2016, Steve has deep expertise in corporate finance and administration, including mergers and acquisitions, performance improvement, business process redesign, technology implementation and change management.

Steve brings a personalized approach and collaborative spirit to the Wilson team, ensuring that clients benefit over the long term. As financial practice leader, Steve will help clients identify and capture efficiency and effectiveness opportunities in their core operations, pursue and address unique challenges facing landscape services leaders, and evaluate opportunities to capitalize on emerging industry trends.

“As our nation’s landscape CEOs navigate the new normal, agility is key. The business environment has changed, and while it will be different, it will be no less rich in possibilities for those who are prepared. Putting mission first, leading from the heart, embracing the long view, and moving fast will become even more important,” said Steve.

Steele earned an MBA, with honors, in Finance and Accounting from Regis University, Denver, Colorado. He is a graduate of Colorado Mesa University in Grand Junction, Colorado, where he received a BBA in Business Management.

Outside of Steve’s consulting work, he has served in leadership roles on GreenCo.’s legislative committee, was a member of the board of directors and an officer of the Associated Landscape Contractors of Colorado, and served as a board member and president of the Rocky Mountain Classic. In addition, Steve has been an active voice for the green industry’s H2B problem and led an advocacy delegation to Washington D.C., to speak on its behalf to the U.S. Congress.A virtual native of Colorado, Steve is a life-long travel adventurer, a passionate travel photographer and can be found on Instagram @WalksYourWay.

Steve can be reached at

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