Bruce Wilson Named Chairman, Robert Clinkenbeard to Head Day-To-Day in Bruce Wilson & Company Rebranding

Bruce Wilson & Company - March, 2023

GREENVILLE, SC, March 15, 2023 ~ Bruce Wilson, founder of green industry consulting firm, Bruce Wilson & Company, and recipient of the National Association of Landscape Contractors’ Lifetime Leadership Award, has been named Chairman as the company refreshes its brand to Wilson360 to mark its next chapter of growth.

Robert Clinkenbeard, former managing partner, steps into new role as CEO.

“This is an exciting year for us as we celebrate Bruce’s 50-year legacy of leadership and introduce a new chapter in client services,” said Clinkenbeard, who became managing partner in 2021.

“Since Wilson & Co. began its journey more than two years ago, we have progressed successfully in many dimensions. We have further strengthened our client portfolio by being a highly relatable business partner, and we have grown our reputation and engagement as thought leaders worldwide. Collectively identifying as Wilson360 brings agility closer to the core of our business, allowing us to generate more opportunities for our peer group members, clients and partners. Bruce shaped our growth as he shaped our industry, and he will continue to inspire our vision forward,” he added.

The Wilson360 brand elements will be rolled out over the next six months in a staged approach as part of a reveal campaign that will be featured at the firm’s annual client Thought Leader Retreat in July.

As Chairman, Bruce will continue to be a driving force in the green industry and a strategic advisor for landscape business owners seeking next stage growth.

The Wilson360 rebranding will become official across the firm’s portfolio effective January 2024.


Robert Clinkenbeard is the chief executive officer of Bruce Wilson & Company, a leading privately-held green industry consultancy that specializes in helping landscape business owners and executives increase their influence and accelerate market growth.

Robert brings more than 20 years of executive leadership and management experience as former CEO and co-founder of ILM, one the largest landscape companies in the American southwest, which he and his partner subsequently sold to Aspen Grove Landscape Companies in 2016.

Robert is the past president of the Arizona Contractors Association and past president of the Arizona Chapter of the Entrepreneur’s Organization (EO). He has served in multiple senior leadership roles within EO, and is a global business coach with The Radix Group. In addition to leading the Wilson branded companies, Robert is a Certified Scaling-Up coach, podcaster, speaker, and author focused on behaviors that improve leadership, legacy and impact.



Cheryl Steelberg –

818-554-5900 pacific

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