Cheryl Steelberg

Marketing & PR

Landscape industry public relations veteran Cheryl Steelberg has been creating compelling brand stories for content and integrated marketing for years. Knowing how to engage and connect with readers has been a hallmark of her ability to craft effective and powerful messages that get the attention of busy decision-makers.

An experienced marketing and communications professional, Cheryl leads corporate communications and media relations for the Bruce Wilson &Co. team, in addition to providing strategic leadership in marketing and communications for Wilson clients nationwide.

Cheryl began her career in automotive industry PR, before spending eight years in travel advertising and non-profit sector fundraising. Prior to joining the Wilson team in 2011, she served Director of Public Relations for ValleyCrest Companies, the billion-dollar California-based landscape firm (now BrightView).

She has worked closely with traditional and digital media platforms, and has managed media and promotional events for advocacy groups, higher education and corporate campaigns. A skilled editor and innovative thinker, Cheryl never loses sight of why the brand story is important to a client’s mission, vision and bottom line.

Cheryl is a graduate of California State University in Long Beach and lives in Los Angeles.