Brian A. Williams

Sales Trainer

One of the country’s foremost sales experts and a gifted speaker, Brian delivers and supports sales training programs for Bruce Wilson & Co. clients. His focus is helping landscape companies maximize revenue, drive brand perception and engage more effectively with customers.

Brian worked in Silicon Valley as director of global business strategy and sales for several tech companies, including the international telecommunications brand Ericsson. He formed Perspectivity International, a Dallas-based sales-growth agency, in 2012.

A World Champion semi-finalist with Toastmasters International, Brian is author of the highly regarded book, The Ultimate Sales Messaging System. He holds a Bachelor of Science in Computer Science and Business Administration from Texas A&M, and earned an Executive MBA.

The San Antonio native now resides in Dallas with his wife and four children. He gives back to his community in gratitude for those who mentored him by mentoring others. Outside of his professional schedule, Brian volunteers time to meet the spiritual, psychological and humanitarian needs of underserved populations, the homeless and incarcerated.

According to firm founder Bruce Wilson, “Brian understands how to engage today’s sophisticated and empowered buyers. His track record of results and innovative training techniques are making a powerful impact for customer-facing service teams.”